Creative Producer / Director

Amit Eisen

Creative Producer / Director
 

I’m a creative producer and director with more than 18 years of experience creating content for complex multimedia projects—where the challenge is not only how it looks, but what the audience needs to understand and feel.

My journey began in New York, where I graduated from Pratt Institute with a degree in Interactive Design, and later worked as an Art Director at Fox News Digital Media. Over the years,
I learned how to build stories under real-world constraints: limited time, high stakes, multiple stakeholders, and the constant need to deliver a clear message—confident, sharp, and focused.

After moving back to Israel, I Co.founded WHITErabbit, a leading creative agency in Tel Aviv, and continued developing end-to-end visual solutions for B2B brands—videos, product demos, and interactive experiences for trade shows, exhibitions, visitor centers, museums, and live events.
 

My approach is rooted in storytelling. I start by understanding the product, the audience, and the exact moment the content needs to perform—on a website, in a sales meeting, or on a busy show floor. From there, I shape the narrative and structure to make complex ideas feel simple and clear, and lead the production from concept to final delivery: script, design, shooting, editing, animation, sound, and integration. The result is content that communicates clearly and works in the real world—built to support marketing, sales, and product storytelling across every touchpoint.